Business 2025-06-02 4 min read

Why We Pivoted to a Product-First Engagement Model

#Strategy#Business Model

The Problem with "Hourly"

When you hire a developer on an hourly rate, their incentive is to take longer. When you hire a fixed-price agency, their incentive is to do the bare minimum to get signed off. Neither aligns with your goal: a successful, growing product.

The Dazzcode Way: Product Partnership

We view ourselves as co-builders. We define success metrics (e.g., successful launch, passing a load test, user retention) rather than just "hours coded".

  • Risk Sharing: We are invested in the code quality because we often maintain it.
  • Strategic Input: We say "no" to bad features that bloat the MVP.
  • Long-term Vision: We write documentation and tests assuming we'll be reading them 2 years from now.

This shift has allowed our clients to raise funding and scale faster, because they have a technical partner, not just a freelancer.

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